Сбер х vc.ru: "Твой ИТ‑джем" - веб‑спецпроект с карьерными ачивками

Objective

Sber aimed to attract young IT professionals through non-intrusive, interactive engagement rather than direct recruitment. The campaign was designed to foster trustful communication with the younger tech-savvy demographic and guide them toward career opportunities at Sber.

Solution

An adaptive achievement-collection landing page where users select from 35 career milestones—ranging from professional certifications to humorous 'meme' options—and receive personalized results. The experience displays rarity percentages for each achievement, an AI-generated 'neuro-achievement' via GigaChat, a custom music track describing the user's career trajectory, and shareable cards for social distribution. Users are guided toward career resources via vc.ru/Practicum and Sber's job portal.

Results

The campaign attracted over 15,000 visitors within 1.5 weeks of launch, with approximately 40,000 total clicks on achievements.