Самокат: "Доставка в параллельную вселенную" - комикс‑лендинг с мини‑играми

Objective

Samokat, a Russian food delivery service, launched this campaign in 2023 to attract brand attention and drive food orders through interactive entertainment. The brand created a comic-adventure experience that positioned delivery speed and convenience as core brand values, using parallel worlds as a narrative device to engage customers and motivate purchase.

Solution

The campaign featured an integrated comic-lading with three distinct mini-games set in parallel universes. Players progressed through a platformer (collecting croissants in a cloud world), a word-search puzzle (hunting for words to gather ice cream and snacks), and a runner game (dodging obstacles while collecting coffee and energy drinks). Samokat products functioned as in-game power-ups and rewards. Each completed game unlocked a promotional code, with cumulative discounts increasing based on total worlds completed—incentivizing players to finish all three challenges for maximum savings. The experience was delivered as a web-based platform accessible at game.samokat.ru, optimized for mobile with comic-style onboarding.

Results

Not published.