Rivella Kicks & Thrills
Open the game- Brand
- Rivella
- Year
- 2010
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Clicker
- Platform
- Web
- Agency
- Mark Barcinski
- With
- Magic Bullet
- With
- SuperHeroes
Objective
Rivella, a Swiss beverage brand, created a digital engagement campaign to build an active community of fans through playable time-wasting activities. The campaign aimed to help users 'reset' and relax with creative, quirky interactive challenges, generating brand connection and sustained engagement.
Solution
The campaign featured a 'One Button Website' hosting a series of minimalist single-button games and interactive activities, including 'Licht Aan Licht Uit' (Light On Light Off), the RSI Generator, and the Jiehoe Halfpipe. New surprise activities were released weekly to maintain engagement. Initial momentum was driven through 'Free Kick' promotional packages, with continuous development from the creative team SuperHeroes in collaboration with Magic Bullet, Mark Barcinski, and illustrator LouLou@ShopAround.
Results
The campaign won the Favorite Website Award and was featured in Creativity magazine's Top 5 Most Creative Ads for November 2010. According to brand manager Sabina Godri, 'The enthusiasm among fans is substantial. We built an active community in a very short time.'
