Redbull Rubberkid
Open the game- Brand
- Red Bull
- Year
- 2018
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Platformer
- Platform
- Mobile web
- Agency
- Oddboy
- With
- Special Group
Objective
Red Bull created a mobile web game to support the launch of FMX star Levi Sherwood's special 'Hero Can' energy drink. The campaign aimed to expand Sherwood's fanbase, engage consumers with interactive branded content, and showcase the culture of freestyle motocross through an entertainment experience.
Solution
Special Group and Oddboy developed a 3D platformer game built with Three.js and WebGL where players help Levi Sherwood land five tricks across five increasingly difficult levels. The game's visual style mimicked the Hero Can's artwork and incorporated New Zealand cultural elements. Players who completed all five levels could win a helicopter trip to Sherwood's training compound in Palmerston North and a chance to meet him in person.
Results
Rubberkid received an Awwwards Honorable Mention in September 2018 with 15 community votes. Community ratings ranged from 6.0 to 9.7 out of 10, with strong emphasis on creativity and design execution.
