Red Bull Flugtag Flight Lab

Objective

Red Bull sought to extend the Flugtag event experience online, allowing a global audience to participate in designing and testing flying machines digitally. The campaign aimed to engage users with an interactive, physics-based creative tool that embodied the DIY spirit and innovation central to the Flugtag brand activations.

Solution

An interactive Flash-based browser game where users drew simple outlines of flying machines that were automatically converted into 3D models. Players could customize their designs with colors and textures, then test them in a physics simulator where material, size, and shape affected flight behavior. The game was distributed for free and represented one of the first commercial applications of Papervision 3D technology, making it technically innovative for 2008.

Results

Not published.