Quatre 20th Anniversary
Visit the site- Brand
- Boucheron
- Year
- 2024
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Merci-Michel
Objective
Boucheron celebrated the 20th anniversary of its iconic Quatre jewelry collection—a bestselling four-band ring line launched in 2004. The brand sought to create an engaging digital experience that revealed the collection's core design heritage and values to a global audience.
Solution
Merci-Michel created an interactive digital experience featuring more than 10 mini-games and interactive challenges. Players progress through the experience to discover the four symbolic codes integral to the Quatre collection: Grosgrain, Diamonds, Clou de Paris, and Double Godron. The experience showcases multiple ring editions (Classique, Double White Edition, Black Edition) through playful challenges that build a universe around the heritage jewelry line.
Results
The project received Awwwards Site of the Day recognition on April 9, 2024, with scores of Overall 7.61/10, Creativity 7.94/10, and Development 7.65/10. No public metrics have been disclosed for user reach, participation numbers, or business impact.
