PREMIER х Farfor.studio: "Киномарафон" - веб‑платформер по вселенным сериалов

Objective

PREMIER sought to drive viewership of new original series by creating an immersive interactive experience that engages viewers with the atmosphere and characters of their upcoming content. The web-based platformer positioned players as protagonists within PREMIER's series universes, creating a playful entry point to drive traffic to the streaming service.

Solution

Farfor.studio developed a web-based runner/platformer game with three series-themed levels, each set in a different film or show universe. Players jump over obstacles and platforms, collect bonuses, and deploy power-ups (shields, speed boosts, enhanced jumps) to progress. The game included subtle easter eggs and visual references without spoiling content. The final reward screen prompted players to claim a promotional code for 50 days of complimentary PREMIER subscription access. The game was fully responsive, optimized for instant browser loading on mobile and desktop, with campaign dates from April 15 to December 31, 2024.

Results

Not published.