Pick'n'Mix
View the case- Brand
- Sony Ericsson
- Objective
- Engagement
- Industry
- Tech & Telecom
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Stefan Bodeit
Objective
Sony Ericsson sought to showcase the entertainment capabilities and gaming potential of their mobile devices, particularly the X8 model. The company developed Pick'n'Mix as a casual online game experience to engage users and demonstrate accessible, entertaining functionality across their device lineup.
Solution
Pick'n'Mix combined collection and puzzle mechanics in a casual online game designed for Sony Ericsson mobile devices. Players engaged with simple addictive gameplay that highlighted device entertainment features. The game operated as a promotional experience encouraging users to explore the capabilities of Sony Ericsson phones, with collection mechanics as a core engagement driver.
