Peel'n'glow
- Brand
- Philosophy
- Year
- 2014
- Objective
- Awareness
- Industry
- Fashion & Beauty
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Pierredeluca
Objective
philosophy created the game to mark the opening of its first Singapore store, giving shoppers a reason to engage with the brand from their phones at the moment of launch. Rather than explain the brand's signature two-step peel in words, the game let players perform it themselves.
Solution
The game opens straight in a phone browser to a close-up of a model's face. The player applies philosophy's two-step treatment by tapping the screen as fast as they can, working through both steps of the peel. The faster and more often they tap, the higher the score they rack up. Each round is quick, built for a single sitting right outside the store or from a shared link.
- 1
The player opens a mobile browser link to Peel'n'Glow, a standalone promo game tied to the Singapore launch of a philosophy retail store. A model's face appears on screen, and the game walks through the brand's signature two-step peel treatment, first one product step, then the second.
- 2
The core loop is rapid tapping: the player repeatedly taps the screen to rub the product into the model's face, with each tap standing in for a single application motion.
- 3
Tap speed converts directly into score, turning the peel routine into a race against the clock rather than a precision task.
