philosophy peel'n'glow
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- Brand
- philosophy
- Year
- 2014
- Objective
- Awareness
- Industry
- Beauty
- Platform
- Mobile web
- Agency
- pierredeluca
Objective
Philosophy, a skincare brand, launched a mobile game to celebrate the opening of a new flagship store in Singapore. The campaign aimed to drive store awareness and engagement during the grand opening event by letting players experience the brand's signature 2-step skincare routine in an interactive format.
Solution
An HTML5 mobile game where players applied a 2-step skincare product line onto a virtual model. The game demonstrated Philosophy's skincare process interactively, allowing players to engage with the brand's product experience on their mobile devices.
Results
Not published.
