Peugeot GTi - Chase the Line

Objective

Peugeot needed to launch the new 308 GTi Sport and drive test drive inquiries among performance car enthusiasts. The brand aimed to showcase the car's power, technology, and sportsmanship through an innovative interactive experience that would stand out in a crowded automotive market.

Solution

DPDK created the first interactive online racing game based on real video footage rather than game graphics. Players controlled the Peugeot 308 GTi Sport to drive the perfect racing line through the iconic Circuit de Charade in France. The experience featured 15 switchable camera angles for dynamic perspective changes. On mobile devices, players used the phone's gyroscope to control the car; on desktop, a smartphone could be used as a joystick controller.

Results

The campaign was featured on Awwwards as Site of the Day on January 2, 2016, with a rating of 7.1/10.