Paleta Drácula: Game

Objective

Paleta Drácula, a Colombian ice cream brand, launched a Halloween-themed interactive game in 2013 to engage children and drive brand awareness during the seasonal peak. The campaign positioned the product as a fun, adventure-driven choice for kids during Colombia's Halloween celebrations.

Solution

Players navigated through three locations—an industrial zone, a shopping mall, and a haunted hotel—to frighten and defeat Count Dracula and his friends, earning hero status in Ciudad Bruma. The experience was delivered as a digital game accessible at dracula.com.co, targeting Colombian audiences with Halloween-themed content and progression-based gameplay.

Results

Not published.