OREO Playful Dunks

Objective

OREO sought to reimagine its iconic 'Twist, Lick, Dunk' ritual as an interactive, playful experience using Web AR technology. The brand aimed to drive consumer engagement by transforming its traditional cookie-eating ritual into a digital game accessible directly via browser and social platforms, requiring no app download.

Solution

AliveNow developed a face-tracking Web AR game built on 8th Wall technology, launching in February 2021. Players positioned a virtual OREO cookie on their nose and timed their mouth opening to dunk it, competing against the clock. The game featured a leaderboard system with rewards for top scorers. An Instagram Spark AR variant included a 2-player mode where the cookie fell into a glass of milk, displaying both players' scores at the end. The experience was multilingual, playable on mobile browsers and social media.

Results

Not published.