Okko: "Мамонты против кибервселенной" - Telegram mini‑app к премьере сериала

Objective

Okko, a Russian streaming platform, launched a branded Telegram mini-app to drive awareness of its new series starring Yuri Stoyanov. The campaign brought the show's cybercrime narrative into an interactive game format, positioning an ordinary pensioner's struggle against a cybercriminal as the central gameplay challenge.

Solution

A pixel-based platformer inspired by Super Mario where players control protagonist Nikolai Nikolayevich to pursue a cybercriminal. The game features jumping and sliding mechanics to overcome digital threats (phishing baits, viral traps, barrier blocks) and collect themed power-ups: antivirus (shield), two-factor authentication (extra life), and firewall (invincibility). Players earn points for distance, speed, and collected bonuses. Core features include series teasers embedded during gameplay, a live leaderboard, post-game navigation to the full series on Okko, and result sharing. Accessible through Telegram bot with single-tap authorization.

Results

Not published.