OBI Jump `n` Run Game

Objective

OBI, the major German home improvement retailer, launched this playable game campaign to boost brand awareness and engagement among consumers. The platformer adventure was designed to transform product familiarity—OBI's association with tools and construction—into an interactive entertainment experience that would drive campaign reach and brand recall.

Solution

A 2D-enhanced 3D platformer game that invites players on a fast-paced journey inside a giant screw, combining creative theming with interactive gameplay. Players navigate through platformer levels in a surreal environment that playfully references OBI's product ecosystem. The game was delivered as a web-based experience, integrated into OBI's advertising campaign rollout, with the core mechanic of exploration and traversal within the visualized product metaphor.

Results

Not published.