Juke Power-Up

Objective

Nissan Juke launched a mobile engagement campaign targeting Android users with an interactive app experience. The campaign aimed to create memorable brand interaction through a playable mechanic tied to phone usage.

Solution

Juke Power-Up was a web/mobile application for Android devices where users physically input energy (likely by shaking or interacting with their device) to power up their phone. The app tracked user performance through a scoring system, creating a competitive element among users.