Nike Air Troupe Design Battle

Objective

Nike sought to create an interactive community engagement campaign around its newly designed Air Troupe Mid shoe, a silhouette developed for hip-hop and break-dancing culture. The campaign transformed the shoe's multiple colorway possibilities into a participatory design competition, inviting consumers to co-create official product offerings.

Solution

The campaign invited users to design their own Nike Air Troupe iD colorways through an online interface. Participants customized the silhouette using an interactive tool and submitted their designs to compete in a 'battle' format where designs would compete against each other for recognition. The winning designs would be selected to become official product colorways, with the original designer credited.