Nickelodeon: The Adventures of Paddington

Objective

Nickelodeon launched a new CGI-animated series and sought to extend audience engagement beyond television by creating an interactive experience for young children. The game was developed to let viewers interact with the beloved character Paddington in a playable format, strengthening brand connection as part of the series' launch strategy.

Solution

Goodboy Digital created a zero-language, treasure hunt-style game where players guide Paddington through story scenes searching for interactive items that trigger character animations. The experience features a custom 3D page-turn mechanic that transitions between environments with a storybook aesthetic. High-fidelity CGI models from the TV series were adapted for web delivery through retexturing and real-time lighting optimization. The game was hosted on Nick Jr.'s platform under the title "Family Breakfast," featuring a fully rigged, personality-driven Paddington character with animated responses.

Results

Not published.