Neuro Bowl

Objective

Neuro beverages sought to drive in-store engagement and sales conversion at Walgreens as part of their 'Light It Up' rebranding campaign. The brand partnered with Y&R California to create an interactive experience that gamified the shopping journey and incentivized product trial at point-of-sale.

Solution

Neuro Bowl was an HTML5-based mobile game playable directly in Walgreens aisles on customer smartphones. Players bowled down the aisle in an interactive game, with winners earning digital coupons redeemable at checkout. The game was designed to create an engaging, frictionless retail experience accessible without app downloads, leveraging mobile gaming as a direct sales conversion tool.

Results

Not published.