Netflix - Spy Kids: Armageddon on Roblox
- Brand
- Netflix
- Year
- 2024
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Adventure
- Agency
- Netflix
Objective
Netflix launched Spy Kids: Armageddon theatrical release (September 22, 2023) and sought to extend brand engagement with younger audiences through interactive experiences on emerging platforms. The Roblox activation served as a digital marketing touchpoint to promote the film and build community among its target demographic.
Solution
Netflix created an official Spy Kids: Armageddon community and experience on Roblox. The platform hosted an interactive space for fans of the film to engage with branded content. The project earned recognition at the 2024 Webby Awards in the AI Metaverse Virtual and Games categories, indicating it met industry standards for metaverse-based brand experiences.
Results
Not published.
