Nesquik Factory
View the case- Brand
- Nesquik
- Year
- 2010
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Zugara
Objective
Nestlé wanted a Nesquik advergame that dropped the mouse and keyboard altogether, letting players control the action with their own body in front of a webcam. The idea was to pull people inside the Nesquik factory and make the brand stand out in a field of ordinary click-and-play promo games through a genuinely new way to play.
Solution
Players open the game in a browser and grant webcam access — no download, no printed marker, nothing to install. Right away they see themselves on screen, standing inside an illustrated Nesquik factory. To interact with what's on screen, players move and reach with their own arms instead of clicking a mouse, and the game reads what's in front of the camera and responds to those gestures. When the session wraps, players can share their result straight to social media.
- 1
The player opens the game in a browser with Flash and a webcam — no downloads, no printed marker, no mouse or keyboard.
- 2
The camera feed becomes the background, with the Nesquik factory scene built on top of it, tracking the player without any marker.
- 3
The player controls the game by moving their body in front of the camera, waving and reaching to hit and activate elements in the factory scene.
- 4
The experience also uses image recognition on what the camera sees, alongside the motion-tracking gameplay.
- 5
After playing, the player can share their result to social media.
