Nesquik Factory (Augmented Reality Webcam Game)

Objective

Nestle Nesquik aimed to create an engaging, novel brand experience that brought consumers directly into the Nesquik factory world. The campaign used cutting-edge augmented reality technology and motion-based gameplay to differentiate the brand in the casual gaming space and drive deeper consumer interaction with the product narrative.

Solution

Nesquik Factory was a flash-based webcam augmented reality game developed by Zugara using their proprietary ZugMO motion-capture technology. Players used their body movements—instead of traditional mouse or keyboard controls—to interact with the game. The core mechanic involved managing a virtual Nesquik factory, with the objective of ensuring bottles were filled with the correct flavor. The experience integrated image recognition, social media sharing capabilities, and required only a webcam to play, making it accessible across web browsers.

Results

Not published.