MTV ME
Open the game- Brand
- MTV
- Year
- 2007
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Adventure
- Platform
- Web
- Agency
- Preloaded
Objective
MTV needed to engage young audiences during the Staying Alive initiative, a public health campaign addressing HIV/AIDS awareness. The brand created an interactive entertainment experience that aligned with MTV's core mission to reach youth through music and gaming culture.
Solution
MTV ME was a point-and-click adventure game developed in classic 1990s adventure game style, resembling titles like Monkey Island. Players navigated through puzzles and scenarios in a retro-styled interface. The game was built in Flash and hosted on staying-alive.org/me/game/, allowing users to play directly in their web browsers without installation.
Results
Not published.
