Marine Matsuri

Objective

Sanyo Bussan, a Japanese pachinko and pinball machine manufacturer, launched Marine Matsuri to engage audiences through interactive entertainment while reinforcing the brand's heritage in gaming. The campaign leveraged the matsuri (Japanese festival) cultural concept to create a themed brand experience that would drive user engagement and strengthen the brand's association with entertainment and gaming entertainment.

Solution

Marine Matsuri was a Flash-based website featuring multiple minigames with a Japanese festival aesthetic. Players earned downloadable desktop wallpapers as prizes by playing the games, creating a play-to-earn engagement model. The campaign combined character-driven visuals and polished interactive design to appeal to audiences interested in gaming culture. The Flash-based platform allowed for rich animations and responsive gameplay that represented state-of-the-art web design for 2007.