Magnum Pleasure Hunt 5 Lost Kisses
- Brand
- Magnum
- Year
- 2013
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Plan8
- With
- Feels Like
- With
- Lowe Brindfors
Objective
Magnum, a premium ice cream brand from Unilever, launched the third installment of its Pleasure Hunt interactive game series to drive engagement and increase awareness of its new Magnum Kiss product line on mobile platforms. The campaign capitalized on the success of previous PC-based versions (2011, 2012) which had already attracted millions of players, bringing the gaming experience to mobile devices to expand reach to on-the-go consumers.
Solution
Five unique browser-based adventure games set in Paris, featuring an inverted narrative twist where players assume the role of a heroine rescuing a kidnapped prince—reversing the classic 'prince saves princess' trope. Each game revealed one of five Magnum Kiss products inspired by French patisserie. The mobile version included parkour and rooftop racing mechanics optimized for handheld devices. Distributed as a no-login, no-app web experience, allowing instant access and frictionless gameplay across platforms. Developed by B-Reel and Lowe Brindfors.
Results
Magnum launched a mobile version of Pleasure Hunt 5 Lost Kisses in 2013.
