Let's Play
- Brand
- Hermès
- Year
- 2018
- Objective
- Other
- Industry
- Fashion & Beauty
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- The Shipyard
Objective
For Hermès's 2018 New Year greeting, the house wanted to send its audience something more memorable than a static card, built around its 2018 theme, "Let's Play!" The card doubled as an invitation into illustrator Ugo Gattoni's world from the house's Grand Prix du Faubourg scarf.
Solution
The card opens on a welcome screen for the Grand Prix du Faubourg and invites the player to take the helm of a small boat for a New Year race. Using the keyboard or touch controls, the player steers the boat through a winding, dreamlike course, swerving around obstacles scattered through Gattoni's densely illustrated scenery. Rather than rushing to the finish, the player is encouraged to slow down and take in the details packed into each scene along the way. The race ends with a closing screen announcing that the Faubourg is in sight, capping the short session.
- 1
The digital greeting card opens on a welcome screen inviting the player to the Grand Prix du Faubourg, framed as Hermès's New Year race.
- 2
The player takes the helm of a small boat and sets off on the race.
- 3
The core loop is a steering race: the player pilots the boat through Ugo Gattoni's illustrated Faubourg, dodging obstacles along the route while taking in the detailed scenes of the artwork as they pass.
- 4
The race ends when the Faubourg comes into view, closing out the session.
