KLM Aviation Empire

Objective

KLM sought to position itself as an innovative airline and build relationships with travelers and potential customers through interactive entertainment. The game served as a digital experience showcasing KLM's heritage, starting from its founding year of 1919, and allowed players to explore airline management through an engaging 3D strategy game.

Solution

A free-to-play 3D strategy game for iOS and Android released in June 2013. Players manage their own airline by investing in aircraft fleets, constructing international airport networks, and developing their own airports. GPS check-in technology unlocks approximately 70 real airports within the game world. The game features progression systems with achievement badges, global and friend leaderboards, social media integration for sharing accomplishments, and in-app purchases for fleet expansion and customization.

Results

Not published.