Jimmy John's Sandwich Cannon

Objective

Jimmy John's aimed to boost brand engagement and social sharing by creating an interactive mobile experience that aligned with the brand's playful personality. The game leveraged user-generated content and viral mechanics to reach younger audiences through an entertaining, shareable format.

Solution

The Sandwich Cannon was a mobile app (iOS/iPad) released in late 2012 that turned customers into players. Users could select sandwich varieties as ammunition and fire them at live targets (via camera) or still photos, watching the sandwich components explode and scatter on impact. The app featured social sharing integration, allowing players to post their creations to Facebook and Twitter. Players could experiment with multiple ammo types including the core sandwich varieties. The game was developed by Superfad and EVB agencies.