In The Flow - Mini Game About Cash Flows

Objective

Alfa-Business Mobile sought to educate small business owners about cash flow management and encourage adoption of their lending products for small enterprises. The campaign leveraged a puzzle game format to make financial concepts more engaging and accessible to their target audience of business decision-makers.

Solution

A puzzle mini-game developed by REBOOT STUDIO (2024), inspired by Pipe Mania mechanics, where players connect payment terminals and receipt tape (metaphors for cash flow) across 35 increasingly complex levels. The concept framed the flow as a metaphor for how businesses adapt to changing external conditions, visualizing it with check tapes instead of pipes and water. Each level required players to place and rotate elements to create continuous flow paths, with new element types and move/time constraints introduced as difficulty progressed, plus hint and undo functions for accessibility. Educational info-screens between levels explained business scenarios and product benefits. The game featured onboarding, flow validation with scoring, progressive difficulty, and progress tracking, ending each run with a result screen showing completion time and an option to continue playing—all integrated directly into the Alfa-Business Mobile app.

Results

The campaign reached small business audience segments and achieved high completion rates.