Teen Wolf Trailer GIF Puzzle
Read the story- Brand
- Teen Wolf
- Year
- 2015
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- MTV
- With
- Carrot Creative
Objective
MTV launched an interactive campaign to promote the second half of Teen Wolf season 3 (3B). The brand needed to build anticipation for the new episodes and drive audience engagement before the premiere aired. The puzzle served as a gated experience to unlock the new trailer.
Solution
Fans were invited to solve an interactive GIF puzzle at TeenWolfTrailer.com. The two-minute trailer was divided into four 30-second segments, each comprising 30 one-second GIF frames. Players arranged these frames in chronological order to unlock each video segment, with the fourth section revealing the complete trailer. Participants could win a trip to the show's set and signed DVD sets for completing each puzzle section first.
