Beko EverFresh+
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- Brand
- Beko
- Year
- 2015
- Objective
- Product launch
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Bright Agency
Objective
Beko aimed to establish itself as an innovation-driven brand by showcasing its revolutionary EverFresh+ refrigeration technology. The campaign leveraged an interactive experience to make cutting-edge product features tangible and engaging to consumers, positioning EverFresh+ as a meaningful innovation in kitchen appliance technology.
Solution
Bright Agency developed an interactive single-page responsive website with gamified elements to demonstrate EverFresh+ technology features. Built with HTML5 and featuring flat design aesthetics, the experience used puzzle-based mechanics where players discover product benefits through interactive gameplay. The campaign was hosted at beko.ro/everfresh+/.
Results
Not published.
