IKEA “A business that can do it all”
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- Brand
- IKEA
- Year
- 2024
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- MRM Spain
Objective
IKEA partnered with MRM Spain to promote its office furniture solutions through an interactive game. The campaign positioned IKEA as 'a business that can do it all' by encouraging consumers to engage with workspace optimization challenges.
Solution
A time-based interactive game where players had 60 seconds to identify and suggest five improvements to an office setup. The game highlighted IKEA's modern workplace furniture solutions, requiring players to apply design thinking to create more productive and comfortable work environments.
Results
Not published.
