A Business That Can Do It All
- Brand
- IKEA
- Year
- 2024
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- MRM Spain
Objective
IKEA Iberica wanted small-business owners and freelancers to take a hard look at their own workspace, then push them toward Red IKEA para Empresas, its membership program and interior-design service for companies. Making the case felt more urgent than telling people why they needed a redesigned office.
Solution
The game drops the player into a hand-drawn office scene and gives them 60 seconds to spot five things that would make the workspace more productive and comfortable. They click around the illustration — on furniture, gaps, empty corners — and each correct find pops open in a small window explaining the fix. When the timer runs out, a results screen sums up the round. It plays the same way on desktop or mobile, and finishing (or replaying) leads into a sweepstakes for three business interior-design packages, entered with a Red IKEA para Empresas membership number, with a second entry unlocked by answering a short survey.
- 1
The game opens on an onboarding screen that lays out the challenge: find five things in an office that need to change or be added to make the workplace more productive and comfortable.
- 2
Starting the round sets a one-minute countdown running.
- 3
The player scans a hand-drawn office scene and clicks on objects and empty areas to test whether an improvement is hidden there; landing on a correct spot pops up a window revealing that find, and the player repeats this until all five are collected.
- 4
When the minute runs out, a results screen shows the outcome of the attempt.
- 5
Players are then invited to register for a sweepstakes by filling out a form with their Red IKEA para Empresas membership number and accepting the promotion's terms.
- 6
After registering, players can take a short survey to earn a second entry into the drawing for three business interior-design services.
