How Negroni Incentivized Sales With Easypromos Games

Objective

Negroni, an Italian food brand, aimed to drive sales and build awareness for Golosino, its line of sausages targeting children and families. The brand sought to create a memorable experience during the competitive summer season (2021) by linking physical product packaging to an interactive digital experience that would engage young consumers and motivate household purchases.

Solution

Promosfera developed Golocards—collectible physical cards bundled with Golosino products. Each card featured a unique sports character (one of nine sports: tennis, football, water polo, gymnastics, volleyball, swimming, karate, athletics, rowing) associated with one of three elements (lightning, wind, or wave). A QR code on each card granted access to a landing page, built on the Easypromos platform, offering sport-specific educational content (rules and facts) plus multiple mini-game formats: puzzles, memory challenges, and hidden-object games. Players could engage in three gameplay modes: element-based challenges, attack-defence scoring competition, and point-based matches. The experience required no registration, making it immediately accessible to children via mobile scanning.

Results

The campaign generated 18,000 game participations with over 140 cumulative hours of play. The landing pages received 25,050 visits, predominantly from Italy with some European participants. The campaign's impact was recognized with a special mention in the Promotion Awards in the "Gift with purchase" category—the only annual Italian award dedicated to promotions. The success led to a 2022 sequel featuring space-themed content.