Hoff: "Супер Корги" - веб-платформер в ретро-стиле к 15-летию Hoff

Objective

Hoff, a leading Russian furniture retailer, marked its 15th anniversary with an interactive web game campaign. The business objective was to increase email subscriptions and loyalty program participation while reinforcing the brand's "Home is personal" positioning through a fun, engaging experience that reflected Hoff's core identity.

Solution

A one-button web platformer game titled 'Super Corgi' where players guide a corgi mascot through five cozy Soviet-themed rooms collecting 'sugar bones.' The game features simple jumping mechanics with interactive elements like spring-loaded furniture for bonus height. Players can collect up to 25 bones across the rooms, with no retry limit allowing repeated playthroughs. Collecting 15 or more bones unlocks a 1000-ruble Hoff Bonus reward in the loyalty program. The game captures user emails on the final results screen to enroll players in the brand's loyalty program. Developed by EMX with funtech as the technology partner, the game was live in 2024.

Results

Not published.