Help Colonel Sanders
View the case- Brand
- KFC
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Volta Agency
Objective
KFC and Pepsi collaborated on a promotional campaign in 2016 that aimed to engage audiences through an interactive browser game. The campaign leveraged the iconic Colonel Sanders character to create a branded entertainment experience that combined prize incentives with viral sharing mechanics.
Solution
A browser-based game featuring Colonel Sanders where players assisted the character to compete for prizes from KFC. Players could share their results on Facebook and VKontakte, creating a viral loop mechanic designed to amplify reach through social networks. The game was developed by Volta Agency in partnership with Seductive.
