Google Santa Tracker 2014

Objective

Google launched an interactive Christmas advent calendar to engage users during the holiday season with daily entertainment and gaming experiences, culminating with real-time Santa tracking on December 24th. The project positioned Google's services and technologies as central to the holiday experience, competing with similar offerings from other tech companies.

Solution

Santa Tracker 2014 was an advent calendar-style experience where users unlocked a new game, interactive scene, or video each day from December 1 through December 24. The platform featured 17 distinct interactive scenes including a clock-based matching game against Santa, reindeer training and racing games, present-packing activities, and educational mini-experiences like candy cane cartography, holiday tradition quizzes, and JavaScript courses. The experience was built with Web Components (Polymer), Web Animations API, and integrated Google services including Street View Panorama and Text-to-Speech API. It was fully responsive across desktop and mobile, with native Android app and Chrome extension, plus support for Chromecast and Android Wear.

Results

Not published.