ESCAPE IN JOURNEY ~”LOST" IN ABROAD!?~

Objective

Leverage Google Maps' iconic Street View Pegman character to drive engagement with international/overseas services. The campaign positioned the mascot as a protagonist in an adventure narrative, tasking users with helping the character escape from a foreign location within a 24-hour timeframe. This represented an innovative use of Google's most recognizable mapping character for viral engagement and brand awareness.

Solution

An interactive web-based adventure game built with HTML5 and CSS where players assume the role of Google's Street View 'that man' character. The core mechanic centers on a 24-hour escape challenge from an unfamiliar abroad location, combining exploration and problem-solving elements. The experience integrated social sharing capabilities, allowing users to engage and share their progress.

Results

Not published.