Go For Sunweb Yellow
Open the game- Brand
- Sunweb
- Year
- 2015
- Objective
- Engagement
- Industry
- Sports
- Platform
- Web
- Agency
- The Ambassadors
- With
- N=5
Objective
Sunweb sought to deepen fan engagement with Team Giant-Alpecin during the 2015 Tour de France by transforming passive race viewing into active participation. The brand aimed to create a memorable interactive experience that connected cycling enthusiasts directly with the team throughout the multiday event.
Solution
Players hunted for hidden yellow items displayed on Team Giant-Alpecin cyclists during each stage of the Tour de France. The website featured an interactive interface where users selected cyclists, accessed team profiles, and received hints to guide their search across the race. Built with WebGL and HTML5, the experience included CSS3 animations and used a distinctive visual palette of red (#D14836) and yellow (#ECD06F).
Results
The site received Awwwards Site of the Day award on July 17, 2015, with scores of Design 7.29/10, Usability 6.86/10, Creativity 7.57/10, and Content 7.14/10.
