"Get On Target" DesjardinsAR

ArchiveThe campaign is offline. No archived build has survived.

Brand

Desjardins

Year

2013

Industry

Finance

Agency

Merchlar

Screens

2 screens

Objective

Desjardins, a Canadian financial services cooperative, developed an augmented reality game to engage consumers with its "On Target Retirement™" financial planning tool. The campaign aimed to make retirement planning education interactive and memorable through innovative mobile technology, connecting the brand's core financial planning expertise with gaming entertainment.

Solution

Get On Target is a 3D augmented reality game accessible via mobile app that uses a trigger image to launch an immersive AR gaming experience. Players interact with the 3D game environment using their device camera, with the gameplay mechanics tied to Desjardins' retirement planning messaging. The AR technology created a bridge between the physical trigger (printed material or promotional asset) and the digital game experience.

Results

Not published.