GE Wonderground
Open the game- Brand
- GE
- Year
- 2013
- Objective
- Awareness
- Industry
- Tech
- Mechanic
- Exploration
- Platform
- Web
- Agency
- noise
Objective
GE created an interactive gaming experience to raise awareness about science and technology among consumers in major U.S. cities. The campaign aimed to engage audiences by bridging digital entertainment with real-world exploration, targeting early adopters of location-based mobile technology.
Solution
Wonderground combined location-based mobile gameplay (iOS and Android) with a web platform. Players in five cities—New York, Los Angeles, San Francisco, Boston, and Chicago—solved location-based clues to find physical objects in the real world and used object-recognition scanning technology to unlock content. The mobile version required real-world exploration, while the web platform offered 360 fact-finding missions accessible from home. Players competed for points and achievements. Jason Silva hosted the experience. Developed by agency noise.
Results
Not published.
