Ciudad Bruma (Mist City)
- Brand
- Paleta Drácula
- Year
- 2013
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Netbangers
Objective
Paleta Drácula had run dracula.com.co as a seasonal Halloween destination since 2008, giving kids a yearly reason to spend time in the brand's world, meet that year's collectible monster figures, and enter prize draws. The 2013 chapter was built to keep that returning ritual alive during Colombia's Halloween peak, tying the seasonal buzz around collectible monsters back to the ice-cream brand.
Solution
Kids land on dracula.com.co to find Count Dracula has escaped and, with his monster friends, taken over the city — and it's on the player to chase them out. The game moves the child through three locations in turn: an industrial zone, a shopping mall, and an abandoned hotel that Dracula has claimed as his lair. In each one, the player scares off the Count and his friends before advancing to the next scene. Clear all three and you're crowned the hero of Ciudad Bruma — a free browser session, no install, sized for a few minutes of play in the days before Halloween.
- 1
The player opens dracula.com.co to a setup screen: Count Dracula has escaped and, with his monster friends, taken over Ciudad Bruma, and the player sets out to win the city back.
- 2
The core loop repeats across two themed locations, an industrial zone and then a shopping mall: the player searches each scene for monsters hiding among the scenery and scares them off to drive them out.
- 3
The chase ends at an abandoned hotel serving as Dracula's lair, where the player confronts the count himself, scares him off, and is crowned the hero of Ciudad Bruma.
