Ford Focus Fastback Drive
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Ford
- Year
- 2015
- Objective
- Product launch
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Web
- Agency
- Slikland
- With
- Sonoplastico
- With
- Cricket Design
- With
- Monks
- With
- GTB
Objective
Ford introduced the Focus Fastback as a new category of vehicle in Brazil and sought to showcase its performance capabilities to potential customers. The campaign aimed to create brand awareness and generate interest in this new model through an immersive, interactive experience that allowed users to test the car's performance in a compelling way.
Solution
An interactive WebGL-powered racing simulation where players could test-drive the Ford Focus Fastback on two iconic real-world racing circuits: Monaco and Atlantic Road. Built as a responsive HTML5 web experience, the platform provided an immersive driving simulation designed to demonstrate the vehicle's performance characteristics to prospective buyers directly.
Results
Not published.
