FONBET х Sports: "Футбольный детектив" - детективный веб-квест

Objective

FONBET and Sports aimed to engage the football audience through branded interactive content tied to the Euro tournament narrative. The campaign positioned itself as a mystery investigation, designed to drive deep fan engagement with the brand through a gamified detective storyline.

Solution

Sirena agency developed a detective web-quest where players investigate the theft of the Euro Cup trophy. Core mechanics include collecting clues into a persistent evidence journal, interrogating suspects through character testimonies, and solving logic puzzles to verify evidence chains. The game features a contradiction detection system that highlights inconsistencies in suspect statements, culminating in a final accusation phase where players present their case against the suspect using gathered evidence. The project was delivered as a responsive web interface enabling seamless gameplay across devices.

Results

Not published.