Fisher Price: Smart Cycle

Objective

Fisher-Price aimed to increase physical activity engagement among young children with their Smart Cycle stationary bike by creating an interactive, app-based gaming experience. Partnering with Nickelodeon's Shimmer and Shine characters provided strong appeal to the target demographic, transforming a traditional exercise bike into an educational fitness device that combined pedaling-powered gameplay with learning content.

Solution

Plug-In Media developed a Bluetooth-connected app for Fisher-Price's Smart Cycle exercise bike using the Shimmer and Shine IP. Players pedal to navigate a magic carpet through Zahramay Falls, completing three educational mini-games: Magic Monkey Bounce (number sequencing), Magic Carpet Maker (shape matching), and Zeta's Potion Lair (color and shape recognition). The game features an adaptive reward system where children earn gems (1-3 per game) to unlock vehicle customizations after collecting six gems, with free-roaming and competitive race modes. The app was available on Apple TV and Android TV platforms at $4.99 per title after the first complimentary download.

Results

Not published.