Finnair – Early Jack
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Finnair
- Year
- 2008
- Objective
- Engagement
- Industry
- Telecom
- Mechanic
- Adventure
- Agency
- Flash Fabriek
- With
- SEK
Objective
Finnair launched this campaign to promote its positioning as the fastest airline between Europe and Asia, capitalizing on a new shorter route from Europe to Seoul. The campaign targeted business and premium leisure travelers to drive awareness and ticket sales during a competitive period.
Solution
Interactive mini-site with video advergame where players controlled a character completing stunts before the boss returned from Japan, aiming to win flight tickets to Asia or Europe. The campaign integrated a Flash mini-site, interactive banners, viral video distribution, and print advertising coordinated by SEK & GREY (WPP group) in collaboration with Flash Fabriek and other production partners.
Results
Not published.
