Find the Red Bull E-Shot

Objective

Red Bull aimed to boost engagement and brand awareness by turning an advertisement into an interactive search-and-find experience. The campaign leveraged clickable YouTube video format to encourage active participation from viewers and increase dwell time with the brand's E-Shot product.

Solution

An interactive YouTube video game where players clicked to locate and select the hidden Red Bull E-Shot product on screen to advance to the next level. Built with branching video technology, the mechanic combined observation skills and reactivity—players progressed through multiple levels by successfully spotting and clicking the E-Shot within each video sequence.

Results

Not published.