Captain Goosebumps

Open the game
Brand
EPIC
Year
2025
Objective
Awareness
Industry
Entertainment
Mechanic
Platformer
Agency
EPIC Agency

Screens

5 screens

Objective

EPIC Agency partnered with Live in Color, a nonprofit organization dedicated to advancing inclusion and education for refugee communities. Rather than purely financial support, the agency created an interactive game to raise awareness of the organization's mission and reach a broader audience through engaging gameplay.

Solution

Captain Goosebumps is an endless-runner game featuring a skiing goose that traverses a procedurally generated landscape of floating islands. As players progress, the environment gradually transforms from grayscale to full color, visually representing how the character brings light and restoration to the world. The game employs a hybrid 3D/2.5D visual approach, combining 3D character animation with 2D gameplay mechanics. Development incorporated iterative user testing and custom tools for real-time balance adjustments to optimize engagement.

Results

The game achieved over 3,000 plays within 24 hours of launch. Average player engagement time was 1 minute 45 seconds per session, significantly surpassing typical video advertisement performance. The project received recognition from major award platforms including Awwwards, The FWA, and Muzli.