EDF Lightgames | Kayak iPad Application

Objective

EDF, official energy partner of the 2012 London Olympics, sought to reinforce its commitment to powering the Games with low-carbon electricity through an interactive experience. The campaign aimed to connect the brand's energy proposition with Olympic excitement using the concept of 'bringing light to make the athletes shine brighter,' creating memorable digital engagement around kayaking and other Olympic sports.

Solution

Resn and CLM BBDO created the EDF Light Games, a series of seven interactive browser-based games featuring different Olympic sports. The iPad Kayak application used an innovative control mechanism: light itself served as the controller, with the system tracking light input via webcam. Built with Flash and Stage3D for web, the experience was ported to iPad using Adobe Air 3.2. A live touchscreen version was also installed at the EDF Pavilion within the Olympic venue in London, offering in-person interaction with the game.

Results

Not published.