Dreamwalkers / Pringles Dream Museum
Open the game- Brand
- Pringles
- Objective
- Product launch
- Industry
- Food & drink
- Mechanic
- Adventure
- Platform
- Web
- Agency
- Croco Apps
Objective
Pringles sought to drive engagement and media attention for a new flavor launch in Russia through an experiential digital campaign combining an interactive game with a live press event. The brand aimed to reach both consumers and journalists through a premium, technology-driven activation.
Solution
Croco Apps developed Dreamwalkers, a free-to-play interactive narrative game built in Unreal Engine 4 for Windows and macOS. The game featured quick-time event sequences during cinematic cutscenes and an explorable 3D environment where players could collect branded chips, interact with paintings, and participate in mini-games like Hide and Seek with logo-spotting mechanics. This was paired with Pringles Dream Museum, a virtual press conference hosted in an interactive digital space, livestreamed with appearances by notable Russian personalities including blogger KuplinovPlay, comic creator ZakMiniMonstr, and science fiction author Sergey Lukyanenko.
Results
The campaign achieved approximately 2 million combined viewers across all components. The live press conference livestream alone garnered 1.4 million viewers, with the Dreamwalkers game teaser reaching 560,000 viewers.
