Dodge Quest
- Brand
- DQPC
- Year
- 2008
- Objective
- Engagement
- Mechanic
- Adventure
- Platform
- Web
- With
- MAKIBISHI inc.
Objective
Dodge launched Dodge Quest, an interactive RPG game, as a promotional campaign to engage players with a narrative-driven experience spanning seven days. The campaign aimed to build brand affinity through gamification and interactive storytelling.
Solution
Dodge Quest is a Flash-based role-playing game released in April 2008, where players complete missions over a seven-day campaign period. The core mechanic involves managing relationships with a character named Coronet while completing various objectives, with the goal to keep Coronet satisfied. The game was directed by Issei Matsui, coded by Kumazawa, with art direction and music by Uchiyama. It was produced by Theoria Communications Inc. in collaboration with MAKIBISHI creative studio.
Results
Not published.
