Demons: The Game
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Demons
- Year
- 2009
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Platformer
- Platform
- Web
- Agency
- Playgroup
Objective
Extend the ITV1 drama series Demons into an interactive online experience to deepen viewer engagement and expand the show's narrative universe. The campaign aimed to bridge television content with web-based gaming to maintain audience interest during the series run.
Solution
Playgroup created an immersive multi-genre gaming experience combining a platform game, a classic side-on beat 'em up, and viral features. The interactive experience was integrated into the ITV website, allowing players to immerse themselves in the Demons world and extend their engagement with the television series.
Results
Not published.
