De Bijenkorf Christmas Campaign

Objective

De Bijenkorf, a luxury department store, sought to digitally elevate its holiday e-commerce experience and reinforce its brand positioning of being "Admired and Adored" during the 2021 Christmas season. The campaign aimed to transform seasonal shopping into an immersive storytelling experience by creating a magical, character-driven environment that could engage customers across multiple markets.

Solution

The campaign features an interactive enchanted forest guided by an animated bee character. Visitors scroll through a parallax-layered 3D world built with WebGL, encountering ten luxury products (fashion, crockery, cosmetics) positioned naturally within the woodland environment. The experience includes an interactive wishlist that syncs directly with the main de Bijenkorf e-commerce platform, ambient forest soundscapes, and multi-language support (Dutch, German, French). The adventure is available on both desktop and mobile, with accessibility via a dedicated subdomain (admireamaze.debijenkorf.nl). The experience was developed collaboratively by DEPT and Dogstudio.

Results

Not published.